Consumption of Pasteurized Whole Milk Challenges in Padang, Indonesia: Insights from Consumers and Business Perspectives
DOI:
https://doi.org/10.25077/alive.v1.n1.p70-77.2024Keywords:
dairy, livestock business, pasteurization, smallholder, West SumatraAbstract
This study investigates the challenges and opportunities surrounding the decline in local pasteurized whole dairy milk consumption in Indonesia, focusing on West Sumatra. Despite potential health benefits, factors such as limited availability, storage challenges, and concerns about taste and product quality have hindered the adoption of whole milk as a mixing ingredient in contemporary beverages. Through a survey of beverage outlets in Padang City and analyzing consumer preferences, this research identifies critical barriers businesses face and proposes interventions to address them. These interventions include improving milk accessibility, providing business educational programs, promoting taste and quality benefits, supporting recipe development, conducting market research, and collaborating with suppliers. By addressing these challenges, businesses can expand consumer choice, stimulate demand, and drive growth in the whole milk-based beverage market, ultimately benefiting local dairy farmers and public health in Indonesia.
References
Badan Pusat Statistik. (2023). https://bps.go.id/
Beck, A., Heyman, M., Chao, C., & Wojcicki, J. (2017). Full fat milk consumption protects against severe childhood obesity in Latinos. Preventive Medicine Reports, 8, 1-5. https://doi.org/10.1016/j.pmedr.2017.07.005
Budiani, N. and Sudirman, I. (2020). Analysis of effect of consumption, production, and inflation levels on the import of milk in Indonesia. International Journal of Education and Social Science Research, 03(01), 143-149. https://doi.org/10.37500/ijessr.2020.3012
Chen, A., Resurreccion, A., & Paguio, L. (1996). Age appropriate hedonic scales to measure food preferences of young children. Journal of Sensory Studies, 11(2), 141-163. https://doi.org/10.1111/j.1745-459x.1996.tb00038.x
Cole, S., A. Goetze, L. Meunier-Goddik. (2021). Pasteurization Milk. Encyclopedia of Dairy Sciences (Third edition). Academic Press: Oxford. https://doi.org/10.1016/B978-0-12-818766-1.00142-2
García-Arenzana, N., Navarrete-Muñoz, E., Lope, V., Moreo, P., Vidal, C., Laso-Pablos, S., … & Pollán, M. (2013). Calorie intake, olive oil consumption and mammographic density among spanish women. International Journal of Cancer, 134(8), 1916-1925. https://doi.org/10.1002/ijc.28513
Haas, R., Schnepps, A., Pichler, A., & Meixner, O. (2019). Cow milk versus plant-based milk substitutes: a comparison of product image and motivational structure of consumption. Sustainability, 11(18), 5046. https://doi.org/10.3390/su11185046
Liem, D., Bolhuis, D., Hu, X., & Keast, R. (2016). Short communication: influence of labeling on australian and chinese consumers’ liking of milk with short (pasteurized) and long (uht) shelf life. Journal of Dairy Science, 99(3), 1747-1754. https://doi.org/10.3168/jds.2015-10516
Muñoz-Cabrejas, A., Laclaustra, M., Guallar-Castillón, P., Sánchez-Recio, R., Jarauta, E., Casasnovas, J., … & Moreno-Franco, B. (2023). Association of beverage consumption with subclinical atherosclerosis in a spanish working population. Scientific Reports, 13(1). https://doi.org/10.1038/s41598-023-33456-w
Novitawati, M., Windiana, L., & Ariadi, B. (2023). Assessing the viability of establishing a dairy milk business in the village unit cooperative of gandusari district, blitar regency: a feasibility analysis. Agriecobis Journal of Agricultural Socioeconomics and Business, 6(01), 88-97. https://doi.org/10.22219/agriecobis.v6i01.24741
Ratni, E., Lendrawati, V. Setyaka, Arief. (2022). Animo Masyarakat terhadap Konsumsi Susu Murni sebagai Dasar Pemilihan Strategi Produksi Susu Sapi Perah di Kota Padang. Laporan Penelitian. Universitas Andalas: Padang.
Sugiyono. 2013. Metode Pedidikan Pendekatan Kuantitatif, Kulitatif, dan R&D. Bandung: Alfabeta.
Sulistyaningsih, D. 2014. Perilaku Konsumen Terhadap Produk Susu Murni Pasteurisasi MomoMilk. Tesis. IPB University. Bogor.
Sun, Y., Jiang, C., Cheng, K., Zhang, W., Leung, G., Lam, T., … & Schooling, C. (2014). Milk consumption and cardiovascular risk factors in older chinese: the guangzhou biobank cohort study. Plos One, 9(1), e84813. https://doi.org/10.1371/journal.pone.0084813
Suryono, S. and Setiawan, B. (2021). The effects of milk consumption on blood calcium concentration and bone density of adolescents boys. Indonesian Food Science and Technology Journal, 5(1), 12-16. https://doi.org/10.22437/ifstj.v5i1.14653
Vanderhout, S., Aglipay, M., Torabi, N., Jüni, P., Costa, B., Birken, C., … & Maguire, J. (2020). Whole milk compared with reduced-fat milk and childhood overweight: a systematic review and meta-analysis. American Journal of Clinical Nutrition, 111(2), 266-279. https://doi.org/10.1093/ajcn/nqz276
Yamin, H., Barnea, M., Genzer, Y., Chapnik, N., & Froy, O. (2013). Long‐term commercial cow's milk consumption and its effects on metabolic parameters associated with obesity in young mice. Molecular Nutrition & Food Research, 58(5), 1061-1068. https://doi.org/10.1002/mnfr.201300650
Vázquez‐Landaverde, P., Velázquez, G., Torres, J., & Qian, M. (2005). Quantitative determination of thermally derived off-flavor compounds in milk using solid-phase microextraction and gas chromatography. Journal of Dairy Science, 88(11), 3764-3772. https://doi.org/10.3168/jds.s0022-0302(05)73062-9
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Eli Ratni, Lendrawati
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.